Anybody who owns a business and is interested in its online marketing would sure want that his products should be seen by more and more people and that the brand name he owns should be known to as many people as possible. This thing automatically will lead to a good number of following by customers keeping in mind the ultimate target of generating sales through Instagram business. For this Instagramis the magic spell.
Now as the data reveals Instagram has over 300 million monthly Instagram followers which are more than Twitter. This has led to many big brands wanting to contact Instagram Community and get personalized customers who can keep coming back to them.
Instagram followers are basically shoppers: most of the people using Instagram are looking for a brand and more than half of them are already following some particular existing brand.
It can be derived that Instagram can help passive shoppers to turn into proper customers as normally people use social media for reference purposes.
The following tips will help a new comer to the Instagram and also will be useful for the ones who are already quite active as Instagram followersalready.
1. Set-Up Your Optimized Instagram Business Account
The most important tip for using Instagram Business account is that your account should be separate from your personal one.
Given here is how you can optimize your professional Instagrampresence for greater customer attention.
Include a link to boost traffic to your site –
On Instagram, you only have one opportunity to directly lead the traffic to your website by a click.
You can put a link on your bio right under your name at the top of your Instagram page.
Use a consistent name for recognition –
Your presence on Instagram must be clear and specific so that audience is able to know your brand as it is. The rule here to be followed should be to stay recognizable. For this you can choose the name for your Instagram Business account similar to the name of your product or service and the same should be used at all social media platforms.
Keep Your Bio Informative and Interesting to the Instagram Followers-
Anybody would go through your profile before following you on Instagram. So make sure to keep your bio interesting and informative. The bio should be catchy and the audience should feel that they will have all the information and stuff they love once they follow you.
2. Try to Keep Your Instagram Posts Popular which Users Want to Follow:
An image can work wonders in expressing your ideas in a much better way rather than the words in order to get audience’s attention.
The popularity of Instagram depends mainly, on how the images are used on this platform since other social media sites (for example, Facebook) usually get almost double comments and Instagram likes on posts with an image in comparison to just text or links.
You can appeal to the audience in a better way and engage them on your images and posts more by following the given tactics :
Avoid Direct Selling to Appeal to Instagram’s Social Culture-
Images help viewers in taking their own decisions without feeling pressure from any business to buy. So we have to keep a balance between leaving your influence and coming off too pushy, which means you need to get creative with your product photos.
Products when Promoted with Creativity, Professional Photos-
Instagram is not a direct marketplace rather a social marketplace that helps in getting traffic that turns into sales. In order to get the traffic, you can share photos which are appealing and unique. Images should be of professional quality. While cropping or editing the images that they should not lose their professional quality.
Create Unique Images that reflect your Brand-
We need to add more value to our offerings if we want the followers to stay close by. The timely trick here is to keep the images appealing through lifestyle photos. Practical backgrounds related to lifestyle, scenes, and models can add value to your product and help the users to imagine how that particular product is going to look on them when they wear it or use it.
Keep Posting about Offers and Promotions to your Instagram Followers-
Keep a regularity in posting offers and bonuses to your Instagram followers. All the announcements about your product or service should be fed on Instagram as the followers always are keen on taking advantage of any such offers or incentives which they are likely to get.
3. Increase Your Instagram Followers
Although we may have done everything to keep our images attractive and attention seeking still there is always a need to follow a particular strategy to make people see them and start following you
Hashtags should be used so that people find you easily –
Because of a great number of feeds on Instagram, the posts can get buried quickly. So hashtags are the only way to increase the life of your Instagram posts. Hashtags bind a post into related communities linked by a keyword which keeps them discoverable for longer time.
4. Boost Engagement on Instagram in order to Strengthen Customer Relationship
When you have share dany content, you start getting a following but in order to maximize that following and to turn those Instagram followers into your loyal and paying customers, you need to engage them on a constant basis with all your subsequent posts.
By reducing the communication gap between online buyer and seller, Instagram offers the opportunity to enhance your customer service, receive direct feedback from consumers, and create relationships that convert visitors into loyal customers.
Instagram being a social platform works to increase the more abstract aspects of marketing, such as customer- loyalty, brand- equity, and lifetime user- value. The community and associations of your brand are just as important as your products, and Instagram is the vital tool to promote that brand identity. Soon, customers will be coming to you, rather than you reaching for the customers.